Design

Balenciaga are being sued for copying Little Trees air fresheners

29 days ago   |   By Dazed Digital

Balenciaga aren't exactly known for their reserve when it comes to creating products that blatantly copy other brands' designs. At the label's AW18 show , creative director Demna Gvasalia addressed the “elephant in the room” that was his Margiela influence by producing his own version of the French...
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Balenciaga is Being Sued for Ripping Off Tree Car Feshner Design

Balenciaga is Being Sued for Ripping Off Tree Car Feshner Design

29 days ago   |   By Hypebeast

After being sued by a New York souvenir company , Balenciaga is in hot water once again. According to reports , the luxury fashion is now being sued by The CAR- FRESHNER Corporation for copying its iconic tree-shaped car accessory.
The lawsuit claims that Balenciaga's "air freshener-inspired" Pine Tree Keychains are infringing on a trademark secured back in 1952. Legal documents for the case argues that Balenciaga's keychain design could confuse consumers despite the pricing difference. Noting the steps other companies have taken to avoid infringing on the trademark, The CAR-FRESHNER...
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The Sunday Times Style Magazine UK

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