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Think Tank: How to Manage Risks of International E-commerce

2 monthes ago   |   By WWD

The opportunity to tap into the latent global demand for brands in overseas markets is enormous and brands see this opportunity as increasingly accessible. While increasing a brand's customer base is compelling, expanding internationally is not without potential pitfalls. Each new market carries with it different regulatory environments, compliance requirements, and issues related to clearing customs. In addition, important decisions must be made about localizing the e-commerce experience. With opportunity comes risk, and brands must identify the risks inherent in expanding their business...
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