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Burberry launches online game to celebrate Lunar New Year

4 monthes ago   |   By Fashion United

Burberry has launched a new online mobile game, called Ratberry, as part of the British luxury brand's 2020 Lunar New Year campaign .
In the game, which is available on Burberry's website, players control a central character, Ratberry, who is inspired by the limited-edition Thomas Burberry Monogram motif in honour of the Year of the
Rat. They bounce the character upwards between platforms, aiming to get as high as possible while collecting gold coins and catching Chinese lanterns as they go.
Ostensibly, the game is just an iteration of ‘B-Bounce , the brand's first online game which it...
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Adidas Originals Celebrates Chinese New Year With Mickey Mouse Pack

Adidas Originals Celebrates Chinese New Year With Mickey Mouse Pack

4 monthes ago   |   By Hypebeast

Chinese New Year is just around the corner, and to celebrate adidas Originals has teamed up with Disney's iconic Mickey Mouse on a range of footwear and accessories. To celebrate the Year of the Rat, Mickey Mouse is the perfect character to grace some of adidas ' revered silhouettes, including the Stan Smith and Superstar. The range pays a subtle nod to importance of numbers in Chinese tradition, seeing as the pack is comprised of three distinct sneakers: the “CNY Mickey Mouse Stan Smith 3D,” the “CNY Mickey Mouse Out of Office Stan Smith,” and finally the “CNY Mickey Mouse Out of Office...
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