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Hugo Release Digital Capsule Collection Co-Designed By Their Instagram Followers

One year ago   |   By 10 magazine

In brand management, audience interaction has never been as big as it is right now. Whether we're talking National Rail replying to its customer's Tweets or fashion brands taking down product deemed offensive by their audience, it's clear we're living in a world of two-way communication chains. Taking that social media interaction to next level, Hugo have just released a digital capsule collection designed in collab with their Instagram following.
Back in June 2018, Hugo started this process with a series of videos - behind-the-scenes live streaming directly from the design studio, as well...
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