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M.A.C.'s Viva Glam Lipstick Is Celebrating Its 25th Anniversary

2 monthes ago   |   By Allure

M.A.C. Cosmetics is celebrating 25 years of serving those living with and affected by HIV and AIDS with the relaunch of its original Viva Glam lipstick shade, an intense brownish blue-red that became revolutionary for the brand. It also tapped Winnie Harlow to recreate the first-ever Viva Glam campaign from 1994, which starred RuPaul. Find out how you can get the limited-edition lipstick, here.
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MAC Unveils Viva Glam's 25th Anniversary Campaign

2 monthes ago   |   By WWD

MAC's Viva Glam is getting a makeover.
Viva Glam, the popular campaign that donates 100 percent of its proceeds to HIV/AIDS programs worldwide, has raised more than $500 million since its inception in 1994. To help celebrate its 25th anniversary, MAC is renaming its AIDS Fund after Viva Glam, widening the scope of the fund's efforts and revealing its newest celebrity face: Winnie Harlow.
Harlow re-created Viva Glam's first campaign, which featured drag artist RuPaul, for Halloween last year. At MAC's request, she provided the imagery for the company to use for its 25th anniversary.
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