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Must Read: Brands Make Antiviral Fashion Claims, Ganni and Levi's Launch Rental-Only Capsule

1 month ago   |   By Fashionista

These are the stories making headlines in fashion on Monday. Brands are claiming their clothes kill virusesThough research shows that Covid-19 is more likely to spread through the air than on soft surfaces, apparel companies are investing in "antiviral" clothing to try and lure customers. Chantal...
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Ganni launching rental denim collaboration with Levi's

Ganni launching rental denim collaboration with Levi's

1 month ago   |   By Fashion United

Danish fashion brand Ganni is teaming up with Levi's on an exclusive rental only capsule collection, which will be available through Ganni
Repeat.
The Ganni and Levi's ‘Love Letter' collaboration will feature three staple denim pieces, a button-down shirt, 501 jeans and a shirt dress, all of which have been made from upcycled vintage Levi's and repurposed denim.
The upcycled designs are an ode to the “wearability, longevity and heritage of Levi's 501 jeans,” explained the Danish brand, while incorporating its playful signatures and hero shapes, such as patchwork, voluminous sleeves and...
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