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Prada And Adidas Announce A Joint Partnership

10 days ago   |   By Essence

The Italian fashion house, Prada and the industry-leading athleisure brand Adidas have joined forces to start a new collaborative journey. The new partnership is said to “investigate the realms of heritage, technology, and innovation.” Through an unexpected partnership, the two houses challenge what can be created through unexpected strategies. In an era where luxe fashion houses are collaborating with streetwear brands, this collab is not far-fetched from what is becoming the new norm. Collaborating instead of harshly trying to compete with labels who are bringing in the ideal audience...
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