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Trade Shows Confront Consumer-Facing Realities in Vegas

9 monthes ago   |   By WWD

Consumer facing. Business-to-consumer. Pivoting. Evolution.
Whatever you want to call it, the question of whether to tack on a consumer element to trade shows has been bandied about for several years now. This week in Las Vegas may perhaps represent the dust settling on the industry's consideration of whether a trade show is even a trade show if consumers are allowed onto the show floor.
Agenda has tried it in Long Beach, Calif., with Agenda Festival while ComplexCon would seem to be a derivation of the concept, albeit really more for consumers and perhaps a research vehicle than anything...
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Las Vegas Trade Shows 2018: Take It Easy

9 monthes ago   |   By WWD

Sun-baked colors, natural fabrics and simple shapes telegraph summer ease, even in the big city. Those are among elements to be showcased at the trade shows in Las Vegas this week.
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