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Even Black Friday Can't Help Victoria's Secret Boost Sales

2 monthes ago   |   By WWD

The slide continues at Victoria's Secret.
L Brands, parent company to the lingerie giant Victoria's Secret, released its November monthly sales report Thursday with less-than-desirable returns in the Victoria's Secret business, proving even Black Friday and the annual fashion show couldn't boost sales.
The online business at Victoria's Secret was up 2 percent in November, compared with a 6 percent decline in November 2017. But same-store sales fell 6 percent during the month. That's on top of a 9 percent decline in November 2017.
In a statement, L Brands said Victoria's Secret had a...
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