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Allure Magazine Rolling Out New Editorial Look

1 day ago   |   By WWD

Allure is gearing up to unveil a new look to its magazine and digital properties, but don't call it a relaunch.
Michelle Lee, the magazine's editor in chief for nearly three years, prefers to think of upcoming changes, which have been in the works for months and will roll out fully with the upcoming March issue, in terms like “refresh” and “evolution.”
“With magazines in general, you have standard departments, story formats - as an editor it's easy to get stuck in that,” Lee said. “Eventually, it can get really boring. I always want to keep things fresh.”
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