Fashion > Look

Grin Acquires WearAway for Undisclosed Sum, WearAway Founder to Oversee Fashion, Beauty, Retail Partnerships

1 day ago   |   By WWD

Grin, a Sacramento, Calif.-based influencer marketing technology company has acquired WearAway for an undisclosed sum.
As part of the deal WearAway founder Lee Greene has joined Grin as vice president of partnerships with a focus on fashion, beauty and retail. In the four years since she started WearAway as a rental marketplace and online showroom for influencers to borrow designer apparel and accessories for content and events, the company attracted more than 5,000 members, 7,000 products and 900-plus brands.
WearAway is Grin's first acquisition. As for whether WearAway will still exist...
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