Fashion > Look

Kanye West Will Have to Go to Court in Order to Expand YEEZY Brand

3 monthes ago   |   By Hypebeast

According to reports, if Kanye West wants to expand his popular YEEZY brand he will have to fight in court.
Although 'Ye currently owns the "YEEZY" trademark for footwear, apparently for some reason his company lost "YEEZY" for clothing and other items sometime in 2017. Once "YEEZY" went up for grabs, a Chinese company named Fujian Baby Network Technology Co. swooped in to file paperwork for ownership of the "Yeezy Boost" trademark for items beyond footwear. When Kanye's company refiled for ownership of "YEEZY" for clothing, the entity responsible for trademarking denied their application...
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Kanye West May Have to Fight for Yeezy Brand Name

Kanye West May Have to Fight for Yeezy Brand Name

4 monthes ago   |   By TMZ

Kanye West might have to strap on his fightin' shoes... because a company has come out of nowhere to compete for the right to use his Yeezy nickname. According to new legal docs - obtained by TMZ - Kanye's company was outmaneuvered by a Chinese...
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