Fashion > Men

An Ongoing Guide to the Digital Paris Men's Fashion Week

23 days ago   |   By AnOther

Hermès
Concept: An eight-minute film simulating the final seconds of preparation before a traditional fashion show
Collection: A light, luxuriant and achingly elegant summer wardrobe which aimed to be both casual and carefree
Quote: “What is beautiful must be useful,” said artistic director Véronique Nichanian.hellip;
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Hermès sets the bar high for digital men's fashion week

Hermès sets the bar high for digital men's fashion week

23 days ago   |   By Fashion United

Seven minutes of fashion film can be either gripping or tediously dim. As digital couture week confirmed, translating the craft of haute fashion to the medium of a short video is a whole other ballgame, one which does not necessarily do justice to a ballgown. Many houses failed to impress an audience used to seeing shows live, where garments on bodies, close up details of handicraft and a collective presentation experience add to the overall impression of a season.
But as physical presentations remain postponed until at least September, digital videos are here to stay. Hermès, for SS21...
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Pros weigh in on digital fashion week: "Runways can't reopen soon enough"

23 days ago   |   By Fashion United

Video may have killed the radio star , but on the reaction to the first ever digital Paris fashion week, the queens of the catwalk can breathe easy.
Forced online for the first time in its history by the coronavirus pandemic, brands both in haute couture and the Paris men's fashion week presented videos of their collections instead.
While some had seen this as the advent of a long overdue opening up the cliquish salons of the fashion elite to the masses, the digital revolution has somewhat fallen flat.
"The runway can't reopen for business soon enough," quipped Bridget Foley of the...
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