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Berghaus names new global brand director

1 month ago   |   By Fashion United

Courtesy of Pentland Brands
Berghaus has appointed Charlie Pym as its new global brand director, responsible for the global product and marketing for the outdoor brand.
Pym joins Berghaus from McLaren's Pro Cycling programme, where he served as marketing director launching Team Bahrain McLaren. Before that, he was director of communications at Rapha and was managing partner at Saatchi and Saatchi where he led multi-disciplined teams encompassing consumer insights, brand strategy, communications planning and digital design.
Commenting on his new role, Pym said in a statement: “I'm...
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