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Baby Yoda: How retailers are capitalising on the meme sensation

1 month ago   |   By Fashion United

Whether you've seen the Disney+ flagship television series The Mandalorian or not, chances are you've still seen or heard of its breakout character, Baby Yoda, who has quickly become a meme sensation thanks to social media.
The character, who depending on who you speak to is either adorably endearing or tiresomely cloying, has risen to the strange and often unexplainable world of internet fame, bringing with it, as often is the case, a perfect merchandising opportunity for brands to capitalise on. After all, where there is internet buzz, there are often sales to be made.
Meme sensation...
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