Fashion > Style

Introducing ugly studios

3 days ago   |   By Schön! Magazine

Care label tee. Ugly Studios
With a self-referential sense of humour and minimalist style, up-and-coming fashion brand Ugly Studios shows incredible promise with its initial productions - even if the “fashion” label might give the creators' pause.
Sustainability talks are ever-present in the fashion industry but, usually, the specifics of a brand's sustainability efforts are either generalised or confined to the background - a brand may boast of using some undefined percentage of recycled fibres, or it might put out a press release making unquantified statements about “reducing waste.”...
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