Fashion > Technology

Google Assistant's Wild Ride at CES

6 days ago   |   By WWD

Standing out in a city that is, itself, made of spectacle and flash is no easy feat. Add the fact that the whole point of voice technology is to eliminate complex or distracting visuals. So to call attention to Google Assistant and its latest announcements at CES in Las Vegas, the search giant had to get creative.
In addition to buying high-profile ad space over an entrance to the Las Vegas Convention Center, displaying the Google Assistant's trigger phrase - “Hey Google” - the tech company built a literal playground complete with roller coaster, so it could showcase the usefulness of its...
Read more ...

 


Search by Tags

   Technology      Google  


Numéro Berlin

Numéro Berlin

Farben Lehre Read more ...

New Images of the Heron Preston x Nike Huarache E.D.G.E. Surface

New Images of the Heron Preston x Nike Huarache E.D.G.E. Surface

The last time Heron Preston linked up with Nike was for the collaborative HP Tailwind sunglasses. Now, the former Swoosh employee is taking the next step with a footwear... Read more ...

American Vogue

American Vogue

Top Priority Read more ...

Raf Simons Debuts Moody SS19 Campaign

Raf Simons Debuts Moody SS19 Campaign

Just prior to Raf Simons ' Spring/Summer 2019 runway presentation, the legendary Belgian designer has introduced his complementary Willy Vanderperre -lensed campaign imagery. A... Read more ...

Marie Claire Italy

Marie Claire Italy

Talento Naturale Read more ...

Wonderland Magazine

Wonderland Magazine

Jodie Comer Read more ...

Various Shows

Various Shows

CMMN SWDN F/W 19 Men's Show Read more ...

Numéro

Numéro

Amazonen Read more ...

Neiman Marcus

Neiman Marcus

Neiman Marcus July 2018 Catalog Read more ...

Heron Preston's FW19 Simplifies His Utilitarian Aesthetic, Has Nike Collab...

Heron Preston's FW19 Simplifies His Utilitarian Aesthetic, Has Nike Collab Coming

Heron Preston launched his FW19 in the sparse surroundings of Palais De Tokyo, Paris. With the building offering a clear view of the Eiffel Tower, it's easy to see why Preston... Read more ...