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Forty Years After ‘Killing Us Softly,' Creator Jean Kilbourne Still on Crusade

2 monthes ago   |   By WWD

Forty years after releasing “Killing Us Softly,” a film about advertising's demeaning and dehumanizing impact on girls and women, creator Jean Kilbourne is striving for greater change.
The former college professor started collecting ads that objectified or oversexualized women more than 50 years ago. The very simply made, one-camera, one-take film was shot during a lecture she gave at the College of the Holy Cross in 1979. Edited to 30 minutes, the film went viral despite zero marketing. “There was nothing even remotely like it out there. Certainly, nobody else was taking advertising...
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