Fashion > Women

Merz Kicks Off Campaign Later Haters Campaign Behind Xeomin

8 days ago   |   By WWD

Merz Americas is telling women to stop feeling guilty for caring about how they look. And that includes no shame in seeking cosmetic treatments.
Launching today is a novel direct-to-consumer advertising campaign for Xeomin designed to let women know it is OK to take care of themselves. Xeomin is the latest botulinum toxin type A approved by the U.S. Food and Drug Administration to temporarily improve the look of moderate to severe frown lines between the eyebrows in adults.
Called Later Haters, the concept encourages women to stop apologizing for caring about how they look while putting an...
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