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How Lego became one of the Most Valuable Brands in the World

25 days ago   |   By Luxuo

In the last 15 years, Lego has grown into the Apple of toys; coming a long way since its founding in 1932. The beloved toy company had never posted a loss till 1998. At the turn of the 21st century, Lego found itself $800 million in debt with sales down 30% year-on-year. Today, it is a profit-generating, design-driven marvel built around premium, intuitive toys with some play-sets becoming alternate investment assets themselves .
By 2003, Lego's worst performing year, consultants were advising the danish toymaker to diversify. Toy bricks were obsolete they argued, taking their advice Lego...
Read more ...

 

How Lego became one of the Most Valuable Brands in the World

How Lego became one of the Most Valuable Brands in the World

25 days ago   |   By Luxuo

In the last 15 years, Lego has grown into the Apple of toys; coming a long way since its founding in 1932. The beloved toy company had never posted a loss till 1998. At the turn of the 21st century, Lego found itself $800 million in debt with sales down 30% year-on-year. Today, it is a profit-generating, design-driven marvel built around premium, intuitive toys with some play-sets becoming alternate investment assets themselves .
By 2003, Lego's worst performing year, consultants were advising the danish toymaker to diversify. Toy bricks were obsolete they argued, taking their advice Lego...
Read more ...

 


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