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Launchmetrics: Power Brands Stole the Spotlight at MFW

1 month ago   |   By WWD

MILAN - Italian luxury powerhouses got the broadest attention during Milan Fashion Week when it came to media impact.
According to figures provided by Launchmetrics, the data research and insights company, Gucci ranked first among the list of the top five brands with the greatest media impact value - the impact a brand generates with its marketing activities across social media, print and online - during the city's fashion week, which closed here on Feb. 24.
Versace, Prada, Fendi and Giorgio Armani filled in the remainder of the positions in the ranking.
Gucci and its set contributed to...
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