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LVMH to Launch First Global Luxury Blockchain

One year ago   |   By WWD

PARIS - LVMH Moët Hennessy Louis Vuitton will reveal on Friday it is launching the first global blockchain designed to help consumers trace the provenance and authenticity of luxury goods, beginning with its Louis Vuitton and Parfums Christian Dior brands.
Developed in partnership with Microsoft and New York-based blockchain software technology company ConsenSys, the Aura platform will be open to all luxury brands without intermediation, with all data remaining confidential.
“The benefits for customers are increased transparency and enhanced ethical products,” LVMH said in a statement.
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