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Jo Malone Apologizes For Replacing John Boyega In Chinese Commercial

12 days ago   |   By Essence

John Boyega has cut ties with perfume company Jo Malone after they replaced him in a commercial for the Chinese market. The film project London Gent that he wrote and directed was released in 2019 as part of his role as their first male Global Ambassador. It featured Boyega frolicking in his Peckham neighborhood in London with his actual family and friends. The group laughs, dances, rides horses and bicycles in the original film, which earned the honor for Best Media Campaign at the 2020 Fragrance Foundation Virtual Awards. But the company chose famous Chinese actor Liu Haoran to “play”...
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Jo Malone Loses John Boyega as Global Ambassador After Advertising Fallout

Jo Malone Loses John Boyega as Global Ambassador After Advertising Fallout

12 days ago   |   By Allure

Star Wars actor John Boyega announced he is resigning as a Jo Malone global ambassador after the fragrance brand reshot Boyega's campaign using Chinese actor Liu Haoran a very similar remake of the original campaign, which was conceived and directed by Boyega himself.
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