Luxury > Style

Thanks to a Sell-Out Hoop Earring Style, Alison Lou Saw a Year of Major Change

One year ago   |   By Fashionista

Alison Chemla always knew that she wanted to start a diffusion line to accompany her fine jewelry brand, Alison Lou, but she also knew she didn't want to do it in a way that merely imitated her jewelry in a cheaper fabrication. It took her about six years, but in the spring of 2018, Chemla had a...
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Alison Lou Grows Brand With Costume Jewelry, Custom Orders

Alison Lou Grows Brand With Costume Jewelry, Custom Orders

One year ago   |   By WWD

New York-based fine jewelry brand Alison Lou is celebrating a marked year.
Founded by Alison Chemla, the whimsical brand launched a spin-off line of Lucite hoop earrings called Loucite in April 2018. The sell-out range of costume styles has increased the label's business by 40 percent - offering more of the brand's 100,000 Instagram followers a way to buy in. Today, Alison Lou has issued an anniversary collection of bright Loucite hoops, available in 10 colors.
“Loucite has brought in a new demographic, it speaks to so many more people who want to buy jewelry. It's an easy, everyday wear...
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