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Longchamp

2 monthes ago   |   By Models

Longchamp Spring/Summer 2019
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Balenciaga's Summer 2019 Campaign Is an Absurd 'Matrix' Homage

Balenciaga's Summer 2019 Campaign Is an Absurd 'Matrix' Homage

2 monthes ago   |   By Hypebeast

To promote the label's boundary-pushing Summer 2019 offerings , Balenciaga tapped artist and filmmaker Jon Rafman to create a playful campaign film. The nearly-2-minute video is done in the style of fan-made Matrix movies, complete with low-fi special effects.
The campaign video is silent, save for the copyright-free sound effects and a pumping '90s dance track. Balenciaga-clad models rollerblade, sprint and battle their way through a city, laboratory and intentionally-amateurish green screen set, launching lasers and portals all the while. Though a branded black handbag is the subject of...
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