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Expert advice for retailers: How to make your store stand out

Posted On: Sep 16, 2020   |   Posted By: Fashion United

INTERVIEW In recent years, three special store concepts have opened: Fabienne Chapot, Ace & Tate and Fest. One store can be flexibly arranged with movable walls, the other has a mini-cinema where furniture can be tried out. All three stores are completely different, but they have one thing in common: they were designed by retail designer Pepijn Smit from the SPACE Projects agency. Smit dives into the design process for FashionUnited and shares tips for retailers who want to give their store a makeover. It has been increasingly said that a store should be a destination, an experience and not just a point of transaction. But, how do you turn a store into an inspiring place without repeating 'the neighbour's trick'? Smit has various recommendations for this, but first of all states that a brand must have a very clear style and purpose for their store: “Look carefully at what you want to communicate. What is your 'happy thought' and why did you start your store. Can you also share that love...

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