Models / Look / Design / Fashion / Luxury / news / business

Farfetch unveils new brand identity with a global campaign

Posted On: Sep 16, 2020   |   Posted By: Fashion United

Luxury marketplace Farfetch is refreshing its brand identity alongside a new global campaign that puts its boutique business model “front and centre”. The campaign ‘Open Doors to a World of Fashion' celebrates the businesses global community, while the overhauled website aesthetic aims to cement its place as a fashion authority in the luxury sphere.
The new “streamlined and modern” brand identity features a new logo, profile and ‘Fuse' monogram. The refreshed feel it adds has a “more curated approach,” introducing more white space along with a new typographic palette that includes a bespoke typeface ‘Farfetch Basis', designed in partnership with Colophon Foundry, alongside the more graphic font family,
Nimbus and the bespoke monogram.
Farfetch worked with Munich-based design studio Bureau Borsche to generate an entirely new cohesive visual system for the brand with the aim of building on its global reputation, while also resonating with its growing audience.
Alongside the new look, Farfetch have also...

Continue reading ...

 








Jordyn Woods' Dating History Includes Some Famous Faces - Chris Brown, Jaden...

Jordyn Woods' Dating History Includes Some Famous Faces - Chris Brown, Jaden Smith, Fai Khadra and More

In February 2019, Jordyn Woods' love life was put under a microscope after news of her cheating scandal with Khloé Kardashian's off-again, on-again boyfriend, Tristan Thompson... Read more ...

Glass Man

Glass Man

Paapa Essiedu Read more ...

Glass Magazine

Glass Magazine

Lily Newmark Read more ...

See Iggy Pop, A$AP Rocky and Tyler, The Creator in Gucci's New Campaign

See Iggy Pop, A$AP Rocky and Tyler, The Creator in Gucci's New Campaign

A$AP Rocky, Iggy Pop and Tyler, The Creator have come together for Gucci 's new men's tailoring campaign, shot in Los Angeles in February. Reimagining the stars as... Read more ...

Kim Kardashian Just Shut Down Those Kanye West Divorce Rumors in the Most...

Kim Kardashian Just Shut Down Those Kanye West Divorce Rumors in the Most Subtle Way

Kimye is still on-for now. Kim Kardashian responded to Kanye West divorce rumors in the best way. The Keeping Up With the Kardashians star took to her Instagram on Tuesday... Read more ...

Kim Kardashian Shares Precious Photos of Her Kids and Husband Kanye West...

Kim Kardashian Shares Precious Photos of Her Kids and Husband Kanye West: ‘How Did I Get So Lucky?'

Picture-perfect! Kim Kardashian gushed over her four kids, North, Saint, Chicago and Psalm, and husband Kanye West with a slew of precious photos on Tuesday, September 29. “How... Read more ...

Mariah Carey Confirms She Had an Affair With Derek Jeter While Married to...

Mariah Carey Confirms She Had an Affair With Derek Jeter While Married to Her Ex-Husband

Fans may have been shocked to read that Mariah Carey cheated with Derek Jeter while married to Tommy Mottola. In her new memoir, The Meaning of Mariah Carey , which hit shelves... Read more ...

Kate Middleton Lands A New Role, Toasts Promotion With Marshmallows

Kate Middleton Lands A New Role, Toasts Promotion With Marshmallows

The Duchess of Cambridge is now joint president of Britain's Scout Association. Read more ...

‘Saved by the Bell' revival with Mario Lopez as a gym teacher gets premiere date

‘Saved by the Bell' revival with Mario Lopez as a gym teacher gets premiere date

The original high-school sitcom - which launched Mario Lopez, 46, and Mark-Paul Gosselaar, 46 - aired on NBC from 1989 to 1993, and saw a sequel series called “Saved by the... Read more ...

Cecilie Bahnsen Presents a Romantic, Eerie Vision for Spring 2021

Cecilie Bahnsen Presents a Romantic, Eerie Vision for Spring 2021

Danish darling Cecilie Bahnsen has finally quit the fashion schedule of her home in Copenhagen and moved on to Paris, as a symbol of her rising star in the industry. That move... Read more ...