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New report emphasises importance of shopping app strategy

Posted On: Sep 16, 2020   |   Posted By: Fashion United

AppsFlyer, SaaS mobile marketing analytics and attribution platform, analysed the key shopping patterns and behaviours of consumers. During lockdown, in-app shopping activity surpassed the 2019 Q4 golden quarter by 12 percent, this is an indication for retailers to boost its e-commerce presence as there has been a rise of 35 percent in app installs. Shani Rosenfelder, head of content & mobile insights of AppsFlyer, said in a statement: “Given that in-app shopping activity skyrocketed during the Covid-19 pandemic in Q2, surpassing even the 2019 Q4 rush, we can expect the 2020 holiday season to be one for the record books. “This year, more than ever, it is critical that marketers prepare a carefully-planned strategy to ensure consumers are able to find, explore, and shop within their app instead of turning to a number of alternatives. Special attention should be given to messaging that relays a sense of empathy to rekindle the holiday spirit during troubled times." App usage surpasses...

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