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Billie Eilish Stars in Genderless MCM FW19 Campaign Imagery

Posted On: Jul 17, 2019   |   Posted By: Hypebeast

Billie Eilish Stars in Genderless MCM FW19 Campaign Imagery

Billie Eilish 's July has included two major highlights - a special Murakami exhibition and Justin Bieber remix - and the month's far from over yet. German luxury label MCM has tapped the 17 year-old singer to star in its Fall/Winter 2019 campaign, demonstrating the collection's genderless appeal. Alongside rapper Childish Major , Eilish shows off a variety of transformative layering pieces and classic leather goods - in one shot, Major's technical vest zips up into Eilish's parka, demonstrating the new collection's inherent fluidity. Lensed by rising London-based photographer Lea Colombo, the campaign utilizes a collage technique to both highlight the ease imparted by the versatile goods and the ever-shifting personal identities of Eilish and her Generation Z peers. Key pieces range from baggy track suits to leather bucket hats to the brand's clunky sneakers, with quilted coats and branded sweaters sporting neutral tones in stark contrast to the rich pink and natural leather of MCM 's signature leather...

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