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Jo Malone Teamed Up With Zara and I'm Freaking Out

Posted On: Nov 15, 2019   |   Posted By: StyleCaster

Fans of Jo Malone, rejoice. The fragrance heavyweight is coming to a store near you and it's one you probably frequent all the time. Malone joined forces with Zara on eight unisex fragrances called Zara Emotions Collection by Jo Loves, a collaboration that's a departure for both brands. The famed perfumer is known for luxe scents and this new partnership has Malone getting creative with a lower price point. But it was still a no-brainer.
“I shop there and I'm probably there three to four times a week,” Malone told WWD. “They are a global brand that is probably one of the best in the world. I walked through hundreds of Zara stores and could really see that the consumers love shopping a t Zara , and that's a brand that I want to work with.” Creating these new fragrances allowed Malone to think outside the box. Her favorite from the collection is Bohemian Bluebells, which she says is one of the most “diverse and daring” fragrances she's ever made.
“It's so different than anything I have ever...

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