Style / Design / Fashion / Technology / Amazon / e-commerce / Stitch Fix

Amazon Wants to Style Shoppers, Analyst Says

Posted On: Apr 15, 2019   |   Posted By: WWD

Prime Wardrobe has its eye on lending a hand with styling, according to KeyBanc analyst Edward Yruma - and the after-shocks of his note to investors tripped up Stitch Fix stock on Monday.
Amazon is testing Prime Stylist, Yruma wrote, a service that blends humans and machines to offer “a curated set of apparel options with the assistance of a personal stylist.”
If the premise sounds familiar, that's because it is: This is the territory staked out by wunderkind fashion e-commerce startup Stitch Fix. Its primary narrative, artificial intelligence mixed with human curation, has kept its shares largely buoyant last year and up some 50 percent in 2019, prior to the news.
In Stitch Fix's San Francisco's headquarters, fashion designers and merchandisers regularly collaborate with data scientists.
Adriana Lee
But as word about Prime Stylist spread on Monday, Stitch Fix stock took a hit. By the close, shares had dipped 3.1 percent to $26.33. Neither Stitch Fix nor Amazon immediately responded to a WWD request for...

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