Retail / Amazon / counterfeit goods

Amazon's Fakes Problem Could Land It on ‘Notorious' List

Posted On: Dec 6, 2019   |   Posted By: WWD

Despite spending more than $400 million last year to fight fakes in its e-commerce platform, Amazon still seems beleaguered by its counterfeit conundrum.
The issue has become impossible to ignore, certainly for the company, which admitted the problem for the first time in February. But instead of mitigating matters, the months since have brought a new wrinkle.
In October, the American Apparel & Footwear Association tagged some of the tech giant's worldwide operations for a “Notorious Markets” list - a roll of foreign online and physical marketplaces known for trafficking counterfeit products - asking the U.S. Trade Representative's office to approve the inclusion on its annual report.
Now, new reports indicate that members of the Trump administration are pushing for Amazon's inclusion on the list.
The White House has had a combative stance against Amazon chief executive officer Jeff Bezos and his businesses, including the Washington Post, thanks to its critical coverage of White House affairs.
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