Women / Fashion / Look / Markets

Anne Klein Headed to China Via Deal Between WHP Global and 7GEGE

Posted On: Sep 24, 2019   |   Posted By: WWD

WHP Global, a brand management firm, has forged a 30-year partnership with 7GEGE, a Chinese digital fashion group to market and distribute the Anne Klein brand in China across all distribution channels.
The Chinese brand launch takes place this fall with a digital-first strategy. The products will be a mix of Anne Klein's licensed products and 7GEGE's sourced merchandise.
“We are excited about this partnership because Anne Klein is a globally celebrated women's fashion brand with tremendous opportunity in China,” said Louise Cao, chief executive officer of 7GEGE. “We intend on fully leveraging our product, marketing and digital capabilities to build a big business together with WHP.”
Yehuda Shmidman, chairman and ceo of WHP Global, said, “We are looking forward to partnering with 7GEGE as we focus on the expansion of Anne Klein's reach through both international and digital channels.” He said his company spent extensive time with Cao and her team in Hangzhou, China, “giving us the chance to see firsthand...

Continue reading ...

 








Rouge Fashionbook

Rouge Fashionbook

Good Me Read more ...

Lampoon Magazine

Lampoon Magazine

Lampoon Magazine Winter 2019 Cover Read more ...

All the Best Slow-Cooker Black Friday Deals Coming Your Way

All the Best Slow-Cooker Black Friday Deals Coming Your Way

For all you chili-loving, soup-adoring and meal-prepping slow cooker fans out there, consider this your one-stop shop for all things slow cooker Black Friday 2019 deals. As... Read more ...

Andy Cohen Announces Newest ‘Real Housewives' Franchise in Salt Lake City at...

Andy Cohen Announces Newest ‘Real Housewives' Franchise in Salt Lake City at BravoCon

Yeah, you heard that right! Bravo TV boss Andy Cohen just announced that the latest Real Housewives franchise would be taking place in Salt Lake City, Utah, during the “Ask... Read more ...

‘Modern Family' creator on final season: ‘It's a tough goodbye'

‘Modern Family' creator on final season: ‘It's a tough goodbye'

In this year's Thanksgiving episode of “Modern Family,” the second generation of Dunphys attempts to handle turkey day. Haley intends to cook dinner for eight as a thank you... Read more ...

8 easy festive drink recipes anyone can do

8 easy festive drink recipes anyone can do

Words Al Woods With the holiday season approaching, it's time to prepare for a full-on round of festivities. And while your grandma is still in charge of everything edible, you... Read more ...

‘Bachelor' Star Cassie Randolph's Super Cute Amuse Society Collab Is Finally...

‘Bachelor' Star Cassie Randolph's Super Cute Amuse Society Collab Is Finally Here

So. Much. Yes! Former Bachelor contestant Cassie Randolph just dropped her newest clothing collaboration with Amuse Society on November 15. The collection is super adorable and... Read more ...

Kevin Hart's Friend Reveals More On Car Crash Aftermath: 'Scariest Day Of My...

Kevin Hart's Friend Reveals More On Car Crash Aftermath: 'Scariest Day Of My Life'

Rebecca Broxterman was not hurt badly, but her fiancé Jared Black and Hart suffered major back injuries. Read more ...

VFILES And Fila Collaborate On A Capsule Collection

VFILES And Fila Collaborate On A Capsule Collection

Footlockers new incubator developed for limited-edition products and companies, Greenhouse, has debuted its first project with a VFILES x FILA capsule collection of apparel and... Read more ...

Jane Fonda Will Probably Be Arrested Today

Jane Fonda Will Probably Be Arrested Today

It's Friday...do you know where Jane Fonda is? Since the 81-year-old activist and actor launched her Fire Drill Fridays campaign for climate change last month, famous faces... Read more ...