Fashion Scoops / Hurley International / Nike

Bluestar Alliance Completes Acquisition of Hurley from Nike

Posted On: Dec 6, 2019   |   Posted By: WWD

Bluestar Alliance, LLC has completed its acquisition of Hurley International from Nike Inc.
This confirms a report in WWD in late October. Terms of the deal between Bluestar Alliance and the $36.4 billion juggernaut Nike were not disclosed.
Surfers were the first to embrace the Hurley brand which was started in Southern California in 1979 by the then-twentysomething Bob Hurley with partners Bob Rowland and Joe Knoernschild. Hurley had worked on surfboards for such companies as Lightning Bolt; Wind-an-Sea and Wave Tools.
Nike acquired Hurley in 2002, when the then-Costa Mesa-based company generated annual sales of $70 million. Buying the brand started by surfing industry authority Bob Hurley gave Nike automatic credence into the surf, skateboard and snowboard category, which was new terrain for Nike at that time. With the mammoth support of Nike, Hurley broadened its reach beyond its SoCal roots to appeal to more international shoppers. Hurley stepped down as chief executive company from his namesake brand in...

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