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Bustle Digital Group Starts to Revive Mic

Posted On: Jun 12, 2019   |   Posted By: WWD

Bustle Digital Group bought struggling news site Mic in a fire sale about six months ago, and now it's time for the relaunch.
The site, which axed its entire editorial staff at the end of November and then quickly sold to BDG for a reported $5 million, has a string of new hires and even a plan for a political series around the upcoming 2020 election. Mic was founded in 2012 as an outlet dedicated to news for Millennial readers, covering general topics and political news and issues, something it is apparently planning to pick up again. BDG also recently bought a similar site, The Outline, out of a similar situation, but it has yet to relaunch.
To lead the renewed editorial effort at Mic, BDG has hired Shanté Cosme as Mic's executive editor. Cosme was most recently working on a freelance basis, but up until August of last year worked at Complex Media, where she held a number of roles over several years, ultimately becoming executive editor for about a year. At Mic she is set to develop the site's direction,...

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