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Clean & Clear Targets Gen Z With C&C Brand

Posted On: Jun 21, 2018   |   Posted By: WWD

Clean & Clear is growing up.
The Johnson & Johnson-owned skin-care brand in July is introducing a modernized offshoot, C&C by Clean & Clear. Targeted at Generation Z, C&C goes beyond Clean & Clear's antiacne ethos to offer general skin-care items such as cleansers, wipes, masks and moisturizers, all targeted at young adult skin. Brooklyn McKnight and Bailey McKnight - 18-year-old identical twin YouTube vloggers - consulted on product development.
The line consists of 11 sku's retailing from $8 to $16 and is set to launch on July 9 in Ulta stores, ulta.com and amazon.com.
C&C was developed over the course of a year by a seven-person incubator-style team within Johnson & Johnson's Los Angeles-based office. The reason for developing the brand was twofold, said Rachel Behm, head of the beauty incubator at Johnson & Johnson.
“Internally, we decided we wanted to operate in a smaller, start-up-style way,” said Behm. “From an external perspective, we wanted to develop something with our consumers at the center in a...

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