Beauty Features / beauty

Dollar General Unveils Private-Label Makeup Line

Posted On: Apr 16, 2019   |   Posted By: WWD

Dollar General is placing its biggest bet on beauty to date, with the introduction of a private-label makeup line, which was revealed on its company earnings call earlier this month.
Believe Beauty, codeveloped by Maesa, is set to roll out to 15,400 Dollar General stores - roughly all of its locations, as well as dollargeneral.com, on May 1. The prestige-inspired line consists of 150 makeup items and is heavy on everyday essentials such as foundation, but dabbles in trend colors, especially in lip and eye. Nothing is priced over $5.
Considering the breadth of the assortment and Dollar General's rapid expansion plans - the chain is planning to open 975 more locations in this fiscal year ending next Jan. 31 - industry sources estimate the line could do $40 million to $50 million in annual retail sales. Both Dollar General and Maesa declined to discuss sales projections.
The idea behind Believe Beauty is that it is prestige-quality formulations with custom packaging at value prices - akin to E.l.f. Cosmetics in...

Continue reading ...

 








COTTWEILER's SS20 Runway Casts Hazy Digital Projections of Egyptian Landscapes

COTTWEILER's SS20 Runway Casts Hazy Digital Projections of Egyptian Landscapes

Riding the heels of its Fall/Winter 2019 show in Seoul, COTTWEILER has returned with its forthcoming Spring/Summer 2019 collection, gracing the runways at Paris Fashion Week... Read more ...

‘The Hills: New Beginnings' Star Whitney Port Says the Reboot Isn't...

‘The Hills: New Beginnings' Star Whitney Port Says the Reboot Isn't Completely Authentic

If you're a fan of The Hills, it may not come as a total surprise that the reboot, The Hills: New Beginnings, isn't 100 percent real. The original MTV series, which aired from... Read more ...

Pal Zileri Pays a Nod to Giovanni Battista Tiepolo with Spring '20 Collection

Pal Zileri Pays a Nod to Giovanni Battista Tiepolo with Spring '20 Collection

Rocco Iannone delivers an inspired collection for Pal Zileri's spring-summer 2020 outing. The designer references the work of Italian painter and printmaker Giovanni Battista... Read more ...

Kendall Jenner Makes Fun of Her ‘Alien Hand' in New Naked Bathtub Selfies...

Kendall Jenner Makes Fun of Her ‘Alien Hand' in New Naked Bathtub Selfies, and TBH We Didn't Even Notice

Scrub a dub dub, Kendall Jenner‘s in the tub! The stunning 23-year-old supermodel made jaws drop on June 19 when she took to Instagram with not one, but two steamy mirror... Read more ...

Stoned America: at Raf Simons SS20 show, the kids were not okay

Stoned America: at Raf Simons SS20 show, the kids were not okay

It's been a big day at Paris Fashion Week : the menswear edition. First up, Virgil Abloh created an actual meadow filled with 30,000 carnations to showcase his SS20 Off-White... Read more ...

Chance the Rapper Is Doing Stand-Up Comedy

Chance the Rapper Is Doing Stand-Up Comedy

Chance The Rapper took the stage at the Laugh Factory in Chicago for an impromptu stand-up comedy performance during a date with his wife Kirsten Corley. In front of the... Read more ...

OAMC SS20 Upgrades Utilitarian Silhouettes With Organic Details

OAMC SS20 Upgrades Utilitarian Silhouettes With Organic Details

For Spring/Summer 2020, Luke Meier's OAMC pushes the envelope of technical design, exploring realms rooted in blue collar tradition. Progressive fabrics mesh with organic... Read more ...

Raf Simons SS20 Is a Sci-Fi Summer Camp

Raf Simons SS20 Is a Sci-Fi Summer Camp

Retaining the billowing silhouettes of Fall/Winter 2019 , Raf Simons ' Spring/Summer 2020 collection takes the looks in a different direction. Youth culture continues to... Read more ...

Get Excited: EmRata's Collab With Nasty Gal Has Finally Launched

Get Excited: EmRata's Collab With Nasty Gal Has Finally Launched

Model, activist, swimwear designer, Instagram darling has partnered with Nasty Gal for the e-tailer's latest limited-edition collab, EMRATA X Nasty Gal. The 55-piece collection... Read more ...

JW Anderson: Menswear SS20

JW Anderson: Menswear SS20

JW Anderson has been at the shears cutting up all manner of eveningwear to create some beautiful things. When he wasn't chopping at the lapels of a dinner jacket, and... Read more ...