Fashion / Markets / denim / Sustainability / Textiles

Fabric Mills, Manufacturers, New Brands Join Jeans Redesign Initiative

Posted On: Dec 3, 2019   |   Posted By: WWD

The Ellen MacArthur Foundation expands on its Jeans Redesign initiative from July, this time with fabric mills and manufacturers signing on.
Now, it's getting somewhere.
With the addition of fabric mills (including Cone Denim, part of the movement of American selvage denim that has since discontinued operation of the storied looms) and manufacturers (from the likes of Artistic Milliners, Demco, Denim Expert and Denim Village, among others), the imprint of the Jeans Redesign initiative is further felt along the value chain.
Going back to the source is crucial. The growing of cotton, dyeing and washing to make an outfit, consisting of a T-shirt and a pair of jeans, is estimated to take about 20,000 liters of water. This is according to data from global nonprofit Oxfam.
And that's not considering the jeans' extended impact during wear and post-consumer.
“More companies joining the Jeans Redesign demonstrates the appetite in the industry for practical solutions that support the transition to a thriving fashion...

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