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Glossier Is Hosting a Fragrance Pop-up at Nordstrom

Posted On: Dec 3, 2019   |   Posted By: WWD

Glossier is going offline for the holidays.
The brand has experimented with offline business models in recent years, most notably via flagships in New York and Los Angeles. Nearly 500,000 people have visited the NYC flagship since it opened one year ago. The location now averages about 2,000 people a day.
On the heels of a successful London pop-up, Glossier announced today that it will spend the holidays at Nordstrom. The direct-to-consumer brand will open pop-ups at seven of Nordstrom's most popular locations, including Seattle, New York City, Chicago, Dallas, Houston, Washington, D.C., and Santa Anita. The pop-ups open today, Dec. 3, and will run until Feb. 16.
Glossier You is one of the highest-rated products on Glossier's web site.
Courtesy Image
“Most fragrances are purchased where other fragrances are sold,” said Emily Weiss, founder and chief executive officer of Glossier. “It all stems from the opportunity to celebrate Glossier You. This is a fragrance-specific initiative, given that's where people...

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