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Gucci Goes After Alleged Counterfeiters in New Suit

Posted On: Dec 6, 2019   |   Posted By: WWD

Gucci America Inc. wants to send a message.
The oft-imitated designer brand sued more than three dozen web sites it accused of selling knock-off shoes, accessories and clothes, and of appropriating its brand name.
The web sites siphon off customer traffic from Gucci and essentially operate as part of a black market network for fake designer products, according to the brand's complaint filed Thursday in Florida federal court.
Gucci said in the suit that it spends “significant monetary resources” to ward off counterfeiters, and asked for millions in statutory damages at a rate of $2 million for each counterfeit item the web sites sold.
“The exponential growth of counterfeiting over the Internet has created an environment that requires companies, such as Gucci, to file a large number of lawsuits, often it later turns out, against the same individuals and groups, in order to protect both consumers and itself from the ill effects of confusion and the erosion of the goodwill associated with the Gucci brand,” the...

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