Shopping / Business Features / Black Friday / Holiday / online shopping / retail

In-store Shopping Remains Strong This Holiday Season

Posted On: Dec 3, 2019   |   Posted By: WWD

Taken amidst a busy Thanksgiving weekend, JLL's Black Friday spending and shopping completion survey found a strong showing attendance with 67.5 percent of shoppers utilizing a physical store on Black Friday.
In the live survey, conducted during Black Friday shopping, JLL reports the “organic search continues to be the main source of the traffic to the web sites, with direct being the second source.” Additionally, “there was a 194 percent spike in traffic compared to the average number of daily sessions for the rest of the year.”
Researchers at the company said the number of shoppers who took advantage of the buy online, pick up in-store service was less than expected, finding only 1.9 percent of consumers indicating they had used the service.
Still, the overall live survey data correlates to data in JLL's 2019 Retail Holiday Survey, where findings showed “most consumers will dash to physical stores” this season, with 51.9 percent of respondents saying they plan to buy in-store. “From our point of view,...

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