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Instagram Videos Graduate With Long-form Hub IGTV

Posted On: Jun 20, 2018   |   Posted By: WWD

SAN FRANCISCO - Photo-sharing social network Instagram is upping its video game, revealing IGTV, its new content hub for longer Insta vids, at an event here Wednesday.
IGTV will be available in the mobile app's Explore section, as well as in a coming stand-alone app, and feature vertical - or portrait-oriented - videos that exceed the previous limit of 60 seconds. By just how long depends on the individual account and its following. Anyone can upload vids of up to 10 minutes to IGTV, but only influencers with 10,000 followers or more can max out the full limit of 60 minutes.
For those top-tier influencers, like those in beauty, fashion and lifestyle, the roomier allotment means more comprehensive tutorials, product reviews or other experiences. Meanwhile, quality up to 4K resolution allows for detailed makeovers and other more granular visuals, laying bare every pore, every glossy or matte finish or even the bristles on their favorite kabuki brushes.
“Everything's made for how you naturally hold your phone,”...

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