Retail

J.C. Penney Names Chief Digital Officer

Posted On: Dec 3, 2019   |   Posted By: WWD

J.C. Penney Co. Inc. has named Karl Walsh senior vice president and chief digital officer, filling a job that's crucial to the chain's turnaround efforts.
The company's e-commerce operation has lagged the competition and needs to be pumped up with new offerings and an improved customer experience.
Walsh, who has more than 18 years of e-commerce expertise, will “lead strategic advancements of the company's digital platforms and bring the customer experience to life, most notably in its flagship jcp.com,” J.C. Penney said in its announcement Tuesday.
Walsh will report to Shawn Gensch, executive vice president, chief customer officer.
Karl Walsh joins J.C. Penney.
“Nearly 90 percent of shoppers begin their path to purchase online so Karl's background of building and executing digital strategies for global brands will help us improve our e-commerce offering and drive traffic across all channels,” Gensch said. “His strategic vision will be an asset for us as we continue delivering inspiring, shared experiences to...

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