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Johnstons of Elgin RTW Fall 2018

Posted On: Feb 17, 2018   |   Posted By: WWD

Johnstons of Elgin creative director Alan Scott referenced the archives of the 220-year-old cashmere brand for fall.
The label hosted its first presentation at London Fashion Week, held at The College in Holborn.
“For us it is a big statement,” Scott said. “It is a very important moment, and we are really hoping that people will be able to see the potential of the brand for the future and that we can be a real strong benchmark for the British luxury industry. I thought it would be great for everyone to see the clothes up close so they could touch it, feel it and see the quality and the workmanship. I think it would be great to familiarize the client with the product. We want to have a very good point of view, but it is just a stepping stone into something that we can do in the future. ”
The brand employed luxe materials such as lightweight cashmere and soft tailoring into its easy to layer range. Scott described his woman as urban, sophisticated, very confident. “She is a traveler who wears cashmere for...

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