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Project Teams With Atelier & Repairs' Donadi on Denim Initiative

Posted On: Dec 3, 2019   |   Posted By: WWD

Project has tapped Maurizio Donadi, cofounder and creative director at Atelier & Repairs, to up the ante on the denim offerings at its upcoming trade shows.
Donadi has been named the brand ambassador and creative director of Project's Denim Room, a section of the show that will focus on denim brands and include content programs and activations centered around topics pertinent to both the denim community and the fashion industry at large.
In addition, Rivet Magazine, a denim-skewed publication from Sourcing Journal, sister publication of WWD, will be partnering with the Denim Room on exclusive coverage and additional content, including the Rivet Awards.
“For 2020, Project has given me the opportunity, from ideation to execution, to work on Denim Room,” Donadi said. “This space is meant to inspire, provoke, disrupt and build a new way of looking at the denim industry, with creativity and a profound sense of responsibility.”
Lizette Chin, men's president for Project, said Denim Room will feature “premium to...

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