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Jackson Wiederhoeft Debuts Namesake Label Through Ballet Performance

Posted On: Oct 18, 2019   |   Posted By: WWD

On Tuesday evening, young designer Jackson Wiederhoeft unveiled his namesake brand “Wiederhoeft” at a theatrical ballet performance-cum-fashion-show for his spring 2020 collection titled, “Spooky Couture.” The collection marks the designer's first on his own, having recently left a three-year design position at Thom Browne following his graduation from Parsons School of Design in 2016, where he won “Women's Designer of the Year.”
“I feel like I got my master's degree, in a sense, there,” Wiederhoeft mused of his time at Thom Browne, where he focused on hand-embroidered garments within the women's runway collections. “When I left Thom, I thought I was going to do this on nights and weekends while at another job and eventually do this , but then I was thinking, ‘it's never going to get any easier,' and I'm dying to do something. Plus, I have so many friends who are going to be great collaborators,” he explained.
For his debut collection, the designer worked with prior connections like Geri Gerard as...

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