Style / Design / Designer and Luxury / Coterie

Around Town at the Spring 2020 Trade Shows

Posted On: Sep 24, 2019   |   Posted By: WWD

Spring highlights came in all sizes, shapes, styles and colors at several New York trade shows, which took place last week.
COTERIE
RolaRola
Courtesy Photo
BRAND: RolaRola
DESIGNER: Min Sook Song
BACKSTORY: This Korean brand launched in the summer of 2017. The concept is cute, practical, girly and preppie style. The line is a favorite of several K-pop idols such as Twice, Red Velvet and Girls' Generation. The brand is geared to a young woman in her late teens to early 20s, and is focused on daily life, swim life and fitness/yoga. The company's three concepts: happy, healthy and humorous.
KEY STYLES: There are tie-dyed T-shirts, one-pieces with sailor collars, and pastel T-shirts, some of which have graphics such as “Sunshine on My Mind,” or “Have Fun. Play Hard.”
WHOLESALE PRICES: $15 to $40.
Milly
Courtesy Photo
BRAND: Milly
DESIGNER: Cindy Huang, vice president of design
BACKSTORY: The contemporary brand was started by Michelle Smith and her then-husband Andrew Oshrin in 2000. The couple has since split up...

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