Mens Fashion / Los Angeles

STREET SIGNS: Renowned Retools, Reemerges Ready for Future

Posted On: Mar 22, 2019   |   Posted By: WWD

All it takes is one item to help propel a brand forward. John Dean knows that feeling well.
The founder and chief executive officer of Los Angeles-based streetwear brand Renowned started his company when he was still in Ohio in high school, selling a $10 shirt with a somewhat crudely drawn “Renowned” on it. It wasn't until a T-shirt he sent to Chris Brown's stylist ended up being worn by Brown on the cover of Nylon in 2013 that the brand gained notoriety.
“I didn't know how the game worked where brands send boxes and boxes of clothes to celebrities,” Dean said. “I sent one T-shirt. I didn't know any better, but he wore it on the cover of Nylon. It really caused a spark. We went from not knowing what wholesale was to being in 20 stores.”
He ultimately decided to stop studying business marketing his junior year of college, opting instead to drive four days to Los Angeles to focus on building his business. Brown continued to wear Renowned and, in 2015, the two teamed for the rapper's “Between the Sheets” tour,...

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