Look / Fashion / Footwear / Adidas / Nike

Street Signs: Sneaker Boom Has Grip

Posted On: Apr 16, 2019   |   Posted By: WWD

PARIS - Thanks to the long-distance stamina of the ath-leisure movement, the sneaker boom has longevity.
That's the consensus of a number of sneaker industry veterans forecasting continued organic growth for the sector and a further cross-pollination of the fashion and sneaker worlds. As the athletic categories in both footwear and apparel continue to outpace fashion, brands are looking to leverage the potential in these worlds colliding, they say.
The global market for sports footwear in 2019 is expected to generate $146.09 billion versus $134.31 billion in 2018, according to market research firm Euromonitor International, with growth for 2020 expected to remain constant, climbing to an estimated $158.95 billion.
Intensified interest from the industry in sneaker and streetwear resale players generating a healthy chunk of the activity, like Stadium Goods, which was recently acquired by Farfetch, indicates there's still plenty room for opportunity.
StockX, meanwhile, is beefing up its activity in Europe,...

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