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SXSW Signals Adoption and Change for Tech

Posted On: Mar 15, 2019   |   Posted By: WWD

South by Southwest, the massive tech and entertainment festival, is a bit of the Internet brought to life - there's too much of everything, a lot of noise and, somewhere in there, some really good insights and important trends.
Lavish activations, in-depth panel sessions, a smorgasbord of experiences and just the buzz on the Austin, Tex., streets made clear that amid all the hubbub, a wave of emerging technologies is reaching an inflection point and changing from fantastical concepts to real tools. And brands of all types are falling all over themselves to adopt them.
Executives descended on SXSW en masse to wax poetic about their efforts to meet the future head-on, from Walmart's work with virtual reality, machine-learning and robotic tech to amplify its grocery business, to Kohl's Corp.'s interests in VR and Passage AI's chatbots, to Amazon's considerable work in artificial intelligence to crack personalized shopping for fashion consumers.
Technology's rich potential in retail is starting to bear fruit,...

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